Resources
Learn to see before you create.
Three practical guides to move from generating stray images to directing work with judgement: prompt, shot, light and a full campaign.
Guide 01
How to write a cinematic prompt
A prompt that works doesn't describe a scene: it directs it. Order the information like a call sheet, from the general to the specific.
1. Subject and action
Start with who appears and what they do, in one concrete sentence. “A dancer crosses an empty corridor” beats “an artistic dance scene” every time.
2. Shot and lens
Define framing and optics: medium shot, close-up, 24 mm wide, 85 mm tele. The lens sets the emotion as much as the subject does.
3. Light and time of day
Hard midday sun, golden-hour backlight, soft north-window light. Naming the source is what separates a generic image from a directed one.
4. Camera movement
Slow lateral tracking, handheld, push-in dolly, locked off. One movement per shot; two compete and the shot falls apart.
5. Texture and reference
35 mm grain, soft halation, desaturated palette. Always close with texture, never open with it: it colours everything else.
Guide 02
Choosing the right shot and the right light
Before you generate, decide what the viewer should feel. Shot and light are the two decisions that move that needle most.
Distance = intimacy
The closer the camera, the more empathy you demand. Use the wide for context and solitude; the close-up for decision and desire.
Height = power
A low angle enlarges the subject, a high angle makes them vulnerable. Stay at eye level when you want neutrality and brand credibility.
Direction of light
Side light for texture and character, frontal for clean product, backlight for silhouette and mystery. Pick one dominant source and let the rest fill.
Contrast as tone
High contrast for tension and fashion; low contrast for calm and quiet luxury. Hold the same contrast across the sequence or you lose continuity.
Guide 03
Building an AI video campaign from start to finish
The usual mistake is generating loose shots and editing later. A campaign is built the other way round: the idea first, then the shots that hold it up.
1. One idea, one sentence
If you can't sum the campaign up in one sentence, there is no campaign yet. That sentence is the filter that kills every unnecessary shot.
2. A 6-to-8 shot storyboard
For short form: an opening hit, two development shots, a product detail, a transformation shot and a branded close.
3. A reusable style block
Write the style fragment once (lens, light, palette, grain) and repeat it in every prompt. That's what holds separately generated shots together.
4. Generate in variants, not on luck
Three or four variants per shot, changing one variable at a time. That's how you learn what moves the result instead of rolling dice.
5. Edit and sound
Cut to the music and let the last shot breathe. Sound is half the cinematic finish and the half almost nobody works on.
6. Adapt to every format
Reframe to 9:16, 1:1 and 16:9 from the master, keeping subject and text inside each platform's safe area.